A 5-step process that helps us make the launch bang to heard farther and louder.

1. Conducting Research
   Clarity on strategies, goals, visions, and values
   Interviewing key management
   Analyse existing research
   Understand stakeholders
   Conduct marketing, competitive, technology, legal, and language audits.
2. Clarifying Strategy
   Accumulate and synthesise learnings
   Clarify brand strategy
   Develop a positioning platform
   Create brand attributes
   Develop key messages
   Write an outstanding brand brief
   Create a naming strategy
   Write a creative brief
3. Designing identity
   Present the future (Visually)
   Brainstorm big idea
   Design brand identity system
   Explore key applications
   Finalise brand architecture
   Present visual strategy
   Achieve agreement
4. Creating touch-points
   Finalise identity design
   Visualise look and feel
   Enable trademark protection
   Prioritise applications
   Design integrated systems
   Apply brand architecture
5. Managing assets
   Build synergy around the new brand
   Develop launch strategy and plan
   Launch internally first
   Launch externally
   Develop standards, guidelines, and playbook
   Nurture brand championship
   Establish authority and equity