Our 3MC go to market approach has worked wonders for our existing clients across industries.   Our approach is divided into four stages:

1. Market analysis

What does the market look like?

• Customer needs
• Market dynamics and market scenario
• Brand’s capabilities
• Competition analysis
• Potential collaborators and partners

2. Marketing Selection

Who do we target and how?

• Market segmentation
• Market selection
• Segment targeting
• Product positioning

3. Marketing Mix ( 7Ps )

What, how, and where do we sell it?

• Product fit
• Price fit
• Place / Distribution
• Promotion / advertising
• People
• Process
• Physical evidence

4. Customer Acquisition

How do we acquire and retain customers?

• Brand Awareness
• Consumer Interest
• Consumer evaluation
• Customer’s commitment
• NPS Score
• Referral / Customer loyalty / Retention