Our 3MC go to market approach has worked wonders for our existing clients across industries.   Our approach is divided into four stages:

1. Market analysis

What does the market look like?
  • Customer needs
  • Market dynamics and market scenario
  • Brand’s capabilities
  • Competition analysis
  • Potential collaborators and partners

2. Marketing Selection

Who do we target and how?
  • Market segmentation
  • Market selection
  • Segment targeting
  • Product positioning

3. Marketing Mix ( 7Ps )

What, how, and where do we sell it?
  • Product fit
  • Price fit
  • Place / Distribution
  • Promotion / advertising
  • People
  • Process
  • Physical evidence

4. Customer Acquisition

How do we acquire and retain customers?
  • Brand Awareness
  • Consumer Interest
  • Consumer evaluation
  • Customer’s commitment
  • NPS Score
  • Referral / Customer loyalty / Retention