Points to Remember while Creating Facebook and Instagram Ads
It is not easy to know how exactly you want to get started when it comes to Facebook and Instagram advertising design. While there are loads of blog online that share half-baked knowledge about paid campaigns, our goal is to ensure that our readers always run the highest-performing Facebook and Instagram ad campaigns possible.
In this post, we will share with you our little pearls of wisdom which we discovered from our experience.
Advertising can be tough. And it’s getting tougher every day as more advertisers are realizing the potential and competition which can quickly turn a winning advertisement into a losing one.
However, the success of these advertisements comes down to two critical elements:
a. Great Design
b. Target Audience
The Secret Recipe to Create a Great Ad for Facebook and Instagram:
1.Always Test Multiple Designs: Never assume anything. Always test everything. No matter what your expertise is or how long you’ve been advertising, always test your ad design and its targeting.
In the example below, both brands add creative text graphics. These graphics stand out from the style of each brand.
2.Add Social Proofs: Do you know what is the most influential emotion in a purchase decision? FEAR
People resist buying your product because they’re afraid of losing money and making the wrong choice. This is why a free trial pack of products are effective.
Of course, we are not suggesting that you should give your product away for free. All you need to do is address their fears by adding a social proof.
3.Choose Images that Stand Out: If you want to get clicks on your ad, you need to grab the users’ attention so that they read your ad. The right image can immediately attract the eye and earn you a click.
4.Be consistent: Consistency will reduce friction and help your users complete the desired action. If someone clicks on your ads, it’s because they like the image, your message and what you’re offering to them.
After clicking, they should end up on a landing page that support what they saw in the ad.
5.Pick the right placement: Correct placement of your ad is critical and, ideally, you want to optimize your design for each placement.
Some areas on the screen are really good for engagement and lead generation. Whereas, some places are less effective but cheaper. Images are smaller and text less readable. Which works well for retargeting.
6.Include a Call to Action:
You can have the best-looking ad in the world, but if users are not sure what to do or what’s in it for them, your ad fails. That’s why adding Call-to-Action can be a value proposition to your visual content is important. Consider these two ads below. Adding a call to action does two things:
a. It lets you know what’s in it for you.
b. It lets you know what you need to do.
7.Logos and Icon:
With the limited space, you have for texts in the ads, consider using logos and icons that convey your message. A great example of saying a lot with logos and icons.
While single images are effective, using multiple images can help your ads perform better, particularly for e-commerce brands. In the example below, Ajio. Showcase products in a variety of color to appeal more traffic.
If you’re a business page with active social media pages, we suggest you experiment with advertising. Plenty of platforms are profiting from this growing ad channel and there is no reason why you should miss out. With the examples above, you can see what’s working and what bigger brands are doing.
We hope these steps were useful for you. If you have trouble creating social media ads you can simply walk-in our office for a solution.