Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.
Leading media companies monetize their content feeds with Native Ads
The largest social platforms in the world profit with native ads, in-feed ads, including Facebook, Twitter, Instagram, and Tumblr.
Why go, Native?
People see them
25% more consumers were measured to look at it in feed, native ad placements more than the standards banners.
Viewed as Editorial
Consumers look at native ads 2X more than the editorial content and spend the same number of seconds viewing.
97% of mobile buyers report that native ads are very or somewhat effective at achieving brand goals.
Native ads registered 18% higher lift in purchase intent than banner ads.
What Native Ads Look Like
Native advertisement does not disturb the user experience and site visitors are much more open to consuming the content, as it doesn’t appear like someone is trying to hard-sell something.
Native advertising campaigns generally offer higher viewing rates, greater conversations, and more engagement than any display advertisement.
If you’re using native advertising to share content, you can increase your chances of your audience doing the marketing for you.
Today, creating a relationship with your audience that encouraged trust and loyalty in your customers is an essential part of not only building a network, and repeat buyers but also encouraging the arrival of new fans in the family.
A personal styling company service was searching for various social media platforms, paid services to scale up their business.
They saw the highest success in conversion rates from mobile traffic.
They achieved an increase in website traffic which led to a jump of 960% in mobile conversations.
Boxed is an online e-commerce site providing the products people love in bulk and delivering them straight to their door.
Wanted to leverage strong media coverage to increase brand awareness and drive more sales.
To achieve that, they had to run campaigns leveraging media coverage to circulate their brand, and drive sales.
Boxed achieved over 5,000 actions and a 3.18% increase in conversion rate by leveraging their recent post.
As mobile adoption and usage grow, consumer attention will become difficult to grab. Native ads command focus and attention.
They can be an effective method for marketers to share their brand’s stories and narrative to the highly distracted mobile consumer.
Have you ever tried Native Advertisement in your campaigns?