Marketing Tips You Can Learn From Selfies
In this article, we will learn everything you need to know about the selfie and look at some top examples of successful selfie marketing and learn what you can do to trap the power of the selfie for your business’s social marketing campaigns!
Let’s dive in, but first, take a selfie!
Do Selfie Matter?
So, you might not be sold on the idea of millennial time-wasting selfies. Whether that’s true or not is a matter of opinion best discussed on social media. As a marketer, however, there are a lot of reasons you should consider using selfies in your marketing campaigns.
We spend a large portion of our day commuting with others and the possibilities for the conversation are seemingly endless, especially now with social media.
On average, people spend 60% of conversations talking about themselves – and this figure jumps to 80% when commuting via social media platforms such as Twitter or Facebook. People love themselves and selfies feed this internal need.
Selfie used in marketing keeps your brand relevant to what’s trending.
What Can We Learn From Selfies: A Marketing Study
If you are looking for ways to reach a younger audience and help connect with and humanize your brand, selfies are a great tool to put your business on the map! Let’s take a look at some businesses who have done this beautifully and what we can learn from each campaign.
1. ALS #IceBucketChallenge Campaign
The ALS Ice Bucket Challenge was a tremendous event in the Association’s history, raising $115 million in just a summer. Not only did it bring awareness to Amyotrophic Lateral Sclerosis (ALS).
The ALS Ice Bucket Challenge demonstrates the power of social media to influence cause marketing on a national scale.
The challenge was a perfect storm of social media, producing crazy participation during the hot summer days of 2014.
According to Facebook, between June 1 and August 17, over 28 million people joined the conversation about the Ice Bucket Challenge including posting, commenting.
Over 2.4 million videos related to the Ice Bucket Challenge have been shared on the social media network.
What Can We Learn?
Timing is everything. Like any marketing strategy, timing is an important piece of launching a successful campaign.
Summer is a popular time for water activities for every age group because school is out and people have extra time. Plus, Ice Bucket in hot summer? Yes Please!
Another successful part of this campaign was not only celebrity involvement, but the new idea of Fear Of Missing Out and middle school teasing of ‘I bet you wouldn’t.’
This created a personal touch of social stigma and self-consciousness to cause marketing campaign.
2. Lays Chips: #SmileWithLays Campaign
Lays Chips says: “We believe that smiles are powerful. So we’re on a mission to spread smiles and make a difference along the way.”
The brand is releasing specially designed bags featuring infectious smiles to create a ripple effect to smile across the country in support of a life-changing cause.
For every purchase of Lay’s specially designed bags, a donation will be made to operation smiles, an international children’s medical charity.
Lays reached its goal of $1 million donations to operation smile through the support of thousands! Lay’s literally put a smile on the faces of millennial snackers.
The bags are infectiously hilarious, but pairing them with a charitable cause and Jordan Spark’s influencer marketing makes it a genius campaign.
What we can learn?
The brand is throwing in a dash of personalization to try into a young audience as well, letting internet users upload a new photo of their faces to its website to get their grins printed on a bag of original plain Lay’s chips.
In addition, Lay’s was encouraging snackers to share photos of themselves with the specialized packaging on social media via the #SmileWithLays.
All those combined together create the customizable and ownable experience many millennials and people want these days.
On top of that, people are always looking for ways to give back and to be positive. This campaign encouraged people to smile and spread positivity in a crazy world, which psychologically fills people with feelings they are looking for online.
Creative visuals also matter with the success of this campaign. Although this campaign did not change a lot of the bag’s original design, a creative design made all the difference.
3. Disney: #ShareYouEars Campaign
In honor of Disneyland’s 60th birthday, the company invited Disney park fans to engage in a month-long push to raise money for the Make-A-Wish Foundation.
The campaign promised $5 to the foundation for every post on Twitter, Facebook, and Instagram where fans modeled their iconic Mickey Mouse ears and posted the image with the hashtag #ShareYourEars.
Those who donated were entered to win prizes, such as Swarovski crystal-bedazzled set of Mickey’s ears, a two-night stay at the Disneyland resort and a private tour of the Walt Disney Imagineering officing. More than 2,00,000 people heard the message and shared their ears.
What We Can Learn?
Disney capitalized on the product. They promoted their iconic Mickey Mouse which drove sales, visual interest and emotional reaction as people reminisced of time spent at the “Happiest Place on Earth.”
Since most photos and the theme of the campaign asked to feature moments in the park. The attractions and pictures of friends and family.
It further promoted the Disney experience and park.
On top of the personalized experience and spreading joys in people’s lives, the #ShareYourEars also added the bonus level of engagement. As it donated directly to a charitable cause.
4. The Walking Dead: #DeadYourself Campaign
The Walking Dead took people by storm through snapchat marketing. On top of creating a hit show, The Walking Dead has done an excellent job of marketing themselves too.
AMC has tapped into it brain-craving zombie fans and selfie craze with #DeadYourself app that helps you know what you might look like seven-to-ten days after you stop breathing.
What We Can Learn?
This campaign speaks to all of the millions of fans clenching their fists and the edge of their seats from week to week.
It also appeals to the obsession with social media face filters that is rampant all over Snapchat and Instagram.
People love to see themselves reflected in the content they consume whether it’s through visual representation or written content.
The Walking Dead helped fans become a part of their favorite TV fantasy. They could reflect their own faces and experience in the world of something they love.
How Can You Use Marketing Selfie Power?
Looking at a lot a success from the above social media campaigns, you might be wondering how you can make selfie magic happen for your e-commerce business which is not a huge corporation like Lays or Disney.
There are basic fundamentals that you can implement for your marketing efforts
Here are the basic fundamentals you’ll need:
1.A successful selfie campaign leverages social media in a hyper-engaged, low-budget and viral advertising.
These activities might help increase social media followers of a brand or movement to post photos or videos of themselves interacting with a product or engaging with a concept.
2.The motivations behind selfie campaigns vary wildly – from the political to the commercial to just-for-fun movements.
If you have a brand purpose, mission, and clear goal there is motivation for people to get involved.
Look for local charities that go hand in hand with your products and look for influencers or groups to partner with.
3.Selfie campaigns are a staple of modern advertising. Leading forward, selfie campaigns will become increasingly creative, asking participants to do challenges and creative posts in a hashtag.
Look for ways to create a creative experience, not just posting a picture holding your product.
Customer experience is the key. So, if they love your creativity and have a fun experience that is only going to help you.
If you want to see how selfies can help your marketing, here are some quick ways to use selfie campaigns:
Create a Contest: Take a Selfie
Hold a contest that encourages your followers to take photos of themselves with your product.
To take it a step further, think about creative ways your product can be used and design a selfie campaign theme around it.
Get them to not only post the photo on your Facebook but use a coinciding hashtag that can be snappy and creatively tied back to your business.
If you are struggling with coming up with creative hashtags consider the following:
Make it Brief and Unique
Make it on Topic and Related to your brand
Make it have Emotions
Make Hashtags for Promo Events
Make it have Humor
Make it Consistent
Create a Business Selfie: Influencer Involvement
Social proof matters to people. These days, brands have trouble developing a strong trust with their targeted audience.
A report stated 92% of people trust recommendations from individuals, even if they don’t know them.
So, if you get influencers in your business to share creative selfies using or with your products, that will boost your online reputation and sales.
Create a Promo: Exchange for Selfie
Everyone loves discounts and will do something for a quick 10% off. That is why there are e-mail sign-ups at most restaurants and stores now.
Offer a discount to your client with a selfie they post on your wall with a relevant hashtag on Twitter or Instagram.
By having them create brand awareness, people might click on your site links.
Social proof is powerful these days.
Create a Cause Campaign: People Care
As you saw the majority of campaigns above, a successful selfie campaign involves giving back.
If you are looking to raise public awareness about an issue or a cause that is related to your business, a selfie cause campaign might be a good choice for you.
What Have We Learned?
Selfie can be a powerful tool in attracting attention for a cause and bringing socially-obsessed millennials to your website.
You should be flexible with your goals and intention of using social campaigns.
ROI is not clearly defined for social campaigns, they significantly help with brand awareness and traffic for websites.
What do you think about these strategies? Have you tried selfie marketing yet?