Best Banner Designs
Adobe Creative Cloud allows you to design, edit and develop all at once. We can easily create attractive banner ads using the various tools available in the cloud. It consists of various templates and tools that allow the user to create appealing banner designs.
Amazon is a great example of how to create a banner ad for every service you offer. Just look at how they have designed them for Amazon Prime. Also, do you see how important testing for them and how they use their message, colors and CTA buttons?
3. Apple Music
If we ask you to design a banner ad that is promoting one of Apple’s products, what is the first thing you would do besides inserting their logo?
They have already created a buzz in the industry, so there’s no need to make a big fuss over their banner ads.
Which why a simple “Available Now” message is more than enough.
5 Design Rules
1. Google Rules
Since your ads will be displayed online, you should follow the guidelines provided by Google, the most popular search engine used online.
Only then, you can expect the banner design to perform their main function.
According to Google, four banner ad sizes are being regarded as the most successful ones: 336×280 Large Rectangle, 300×250 Medium Rectangle, 728×90 Leader Board and 160×600 Wide Sky Scraper.
Now depending upon the type of space being provided to you, you can choose any of these to create your own banner.
An ad packed with all the information, images and other elements are going to confuse the viewers. They cannot focus on one element.
This will make your ad of no use for the audience. So, keep the design as simple as possible, which makes an instant impact on your audience.
This can be done only when there are very few colors, typefaces and other distracting things in the ad.
An easy way to keep your custom banner ad simple is to take colors, typeface and other elements of your design. A logo is a simple design with one or two colors and fonts.
3. Call To Action
All you must be aware of the fact that buttons can actually increase the Click-Through-Rate (CTR) of the website.
Focus more on the call to action button design and placement.
It’s good to have the buttons in vibrant and varied colors, different from the ones that are being used in the background. This color scheme will ensure contrast for the viewer’s eyes.
Then, such buttons can instantly catch the viewer’s attention and many of them can click.
4. Text Clarity
This is the most crucial step towards creating a banner design. This is usually a lot of text on banners.
Consider these two things while creating banner online,
First, the headline. The headline on the ad should be bold and big. It should be in different font size and color scheme than the rest of the text.
Then comes your running text. This proportion of text should be at least 4 font sizes smaller than the heading.
This way, you can bring a contrasting effect in the two most important categories of the text in the design.
5. Big Size File
If you want to target your audience to interact with your banner ad, they must be able to see the ad quickly.
But if the size of your banner is big, it might take a lot of time to load. No viewer has this much time these days to wait for an ad to load on a web page.
This will give a bad user experience to the viewer.
Users having slow internet connection will take even more time to load a heavily designed banner ad.
You’ll be losing potential impressions. Such an ad may also create a performance problem for the web page.
Google AdWords suggests the use of 150 KB files.
Do you follow any of these rules?